Of course the more one listens and craves the tuneful, synchronized chime of gunshots and cash registers, the more menacing the song becomes. M.I.A. has the reputation of posing a challenge to the
U.S. government and its so-called War on Terror -- her (distant) affiliation with the Tamil Tigers (a proscribed Sri Lankan terrorist organization), lyrical references to "piracy," and trouble last year obtaining a U.S. work visa have contributed to her depiction in the press as a minstrel of what, in "Paper Planes," she calls "Third World democracy." But what kind of challenge -- if any -- does she pose to Western hegemony? M.I.A., at least, has referred to the chorus of "Paper Planes" as "a joke" about her "stupid visa problem" -- and the absurdity, as she says, of "them thinking that I might [want] to fly a plane into the Trade Center" -- adding of the song, that it's "up to you how you want to interpret" it. I interpreted it as a joke, although a sharp and double-edged one; its humor undercutting its apparent celebration of violence and apathy in the same motion as it condemns the real, economically-derived violence and apathy diffusing across so-called developing nations. Yet a message this nuanced is effectively bulldozed by the momentum of the song's banging, hypnotic chorus. Like any successful pop single, "Paper Planes" is overwhelmed by -- and ultimately reduced to -- its most outstanding effect, namely: a juxtaposition of mechanized rhythm and the brief, repeated flash of an appealing melody and lyric. Everything else is auxiliary.This doesn't make "Paper Planes" any less violent. The recipients of its most violent gestures, however, are not the Eurocentric structures of global capitalism, but the listeners who have paid (or deliberately, and possibly illegally, avoided paying) for the privilege of hearing it. It is "you," after all, who are taken hostage and executed, almost ritualistically -- three times over the course of "Paper Planes" -- by the imperative of its danceable, electronic beat: a comment, perhaps, on the tension between forces of consumption and production, though primarily within the context of contemporary pop music; between its listeners and the creators of their favorite mass-produced songs.
Readers can find an mp3 of "Paper Planes" here -- and watch the video on YouTube.
I kept thinking you would discuss the Pinapple Express trailer, which features this song! Any thoughts on the ad strategy?
ReplyDeleteWell, when I wrote this post last January the Pineapple Express trailer hadn't come out yet, which made it hard to come up with a sophisticated interpretation of the movie's ad strategy.
ReplyDeleteI noticed an ad somewhere recently promoting "Paper Planes" (and, by extension, M.I.A.) as 'the song from the Pineapple Express ads,' or something to that effect ... ads selling ads selling songs selling music personalities.
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